Cookie Policy
Last updated: 1/07/2026
This Cookie Policy explains how BUTTER COFFEE SRL (registration no. J40/17353/2021, VAT RO45038234, Bucharest, Romania — “we“, “us“) uses cookies and similar technologies on https://butter-coffee.ro, in accordance with Law No. 506/2004 (transposing the ePrivacy Directive) and Regulation (EU) 2016/679 (GDPR).
For more general information about how we handle personal data, see our Privacy Policy.
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to remember your preferences, and to collect information about how a site is used.
2. How We Use Cookies
We use Google Tag Manager (GTM) as a tag-management system to deploy two tools on our website:
- Google Analytics 4 (GA4) — to understand how visitors use our site (pages visited, time on site, traffic sources, approximate location, device/browser type), so we can improve our content and services.
- Meta Pixel — to measure the effectiveness of our Facebook/Instagram advertising and to show you more relevant ads based on your interactions with our website.
Google Tag Manager itself does not typically set cookies, but it controls when the GA4 and Meta Pixel tags (and their cookies) are activated on your browser.
3. Categories of Cookies We Use
| Category | Purpose | Requires consent? |
|---|---|---|
| Strictly necessary | Required for the website to function (e.g., security, load balancing, remembering your cookie preferences) | No — these are exempt under Law 506/2004 |
| Analytics (GA4) | Measures website traffic and usage patterns to help us improve the site | Yes |
| Advertising/marketing (Meta Pixel) | Measures ad performance and personalizes ads on Meta platforms | Yes |
Analytics and advertising cookies are only activated after you give consent through our cookie consent banner. If you do not consent, these tools remain inactive and no related cookies are set.
4. List of Cookies Used
| Cookie name | Provider | Purpose | Type | Typical duration |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | Analytics | Up to 2 years |
| _ga_<container-id> | Google Analytics | Persists session state for GA4 | Analytics | Up to 2 years |
| _gid | Google Analytics | Distinguishes users (legacy) | Analytics | 24 hours |
| _gat / _dc_gtm_* | Google Tag Manager | Throttles request rate | Analytics | 1 minute |
| _fbp | Meta Pixel | Stores and tracks visits across websites for ad delivery | Advertising | 90 days |
| fr | Meta | Used by Meta to deliver/measure advertising products | Advertising | 90 days |
| cmplz_* / equivalent consent cookie | Cookie consent plugin | Stores your cookie consent preferences | Strictly necessary | Up to 1 year |
Exact cookie names, providers, and durations may change over time as Google and Meta update their products; this table reflects the categories and tools currently in use on our site.
5. How to Manage or Withdraw Your Consent
- Our consent banner: You can change your cookie preferences at any time by [reopening the cookie settings / clicking the cookie icon — insert actual mechanism once your CMP is installed, e.g. “clicking here” with a link to reopen the banner].
- Browser settings: Most browsers allow you to block or delete cookies, view what cookies are stored, and set preferences per website. Note that blocking strictly necessary cookies may affect the website’s functionality.
- Meta ad preferences: You can manage how Meta uses your data for advertising through your Meta Ad Preferences settings.
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time, for example if we add or remove third-party tools. The updated version will be published on this page with a revised “Last updated” date.
7. Contact Us
BUTTER COFFEE SRL
Bucharest, Romania
Email: hello@butter-coffee.ro
If you have concerns about how we use cookies, you may also contact the Romanian National Supervisory Authority for Personal Data Processing (ANSPDCP) at www.dataprotection.ro.
